MEANINGFUL | AUTHENTIC | RESPONSIVE

At Yarra Ranges Council, we want to improve how we engage with our communities, ensuring all engagement we undertake is meaningful, authentic and responsive.

We’re currently working on a new way to guide this process across everything we do. Listening to what you’ve said about engagement in previous consultations, we have developed a Draft Community Engagement Policy. We’re required to have this policy under the Victorian Local Government Act 2020, but it’s more than that.

We want to do engagement well – really well.

About the draft policy

We’re inviting you to have your say on this new approach and make sure we are on the right track. You can read each part of the draft policy below or download a PDF.

Put simply, this is Council’s commitment to community engagement and how, as an organisation, we will approach it. It is founded upon Council’s belief that meaningful, authentic and responsive community engagement empowers communities to influence the decisions that affect them.

We seek to improve Council’s engagement processes and outcomes by adopting a more deliberative, consistent and coordinated approach. We recognise that community engagement is an essential element of the democratic process and we want to ensure that community needs and opinions inform our vision, planning and decision-making.

Adhering to this policy is the shared responsibility of all Yarra Ranges Council employees, Councillors, contractors and external consultants acting on behalf of Council. The Community Engagement Policy will underpin the Communications and Engagement Strategy, Framework and Toolkit.

This Policy also helps Council meet its legislative requirements under the Local Government Act 2020. But it is more than that. We want to do engagement well - really well.

Community engagement provides an opportunity for the community to shape the plans and decisions that affect their needs, now and in the future.

It helps inform Council’s vision, strategic direction, planning and decision making and provides us with a better understanding of community priorities.

It is a purposeful, planned process of working with identified groups of people, whether connected by geography, demography or interests, to:

  1. Inform decision making - To provide opportunities for the community to contribute to the decision-making process
  2. Build relationships - To build relationships and/or improve relationships with the community.
  3. Strengthen community - To build the capacity of the community on a specific theme or issue to increase knowledge and change behaviour


"We are deeply connected to our communities through meaningful, authentic and responsive community engagement"

Principles transparency and trust, inclusive and equitable, responsive and impactful, building capacity

Transparency Trust

We will act in an honest, transparent and respectful way to build strong relationships, partnerships and trust with our community and other stakeholders (individuals or organisations affected by Council decisions). People know what is happening and how their input is being used. They will have access to the right, objective and relevant information to inform their participation.

Inclusive Equitable

We will ensure those who are affected by a decision will be given an opportunity to inform that decision. We respect diversity and will use a variety of engagement methods to ensure the broadest range of community members and stakeholders have a genuine opportunity to participate.

Responsive Impactful

We ensure our community is consulted in a timely manner. We make our decisions in an open and transparent way and provide feedback to our community and other stakeholders in order to explain our decisions and let them know how their views have influenced the outcome.

Building Capacity

We value the enhanced social connections, increased skills and strengthened community partnerships that result from meaningful, authentic and responsive engagement activities. We evaluate our engagement activities and learn from the feedback that has been provided to us to improve future engagement activities.

Our Community Engagement Framework is guided by the International Association of Public Participation IAP2 Spectrum.

The IAP2 Spectrum identifies and defines each of the five levels of engagement. It details our promise to the public for each level of engagement ensuring that both the community and Council have shared expectations. Decisions on the level of engagement will be made according to the specific needs of projects. The Community Engagement team is available to help co-design the most appropriate and impactful engagement plan for each project.

The objectives of the Community Engagement Framework are to:

  • Ensure Councillors, Council employees, contractors and consultants engage with the community in a meaningful way about decisions that affect them
  • Provide a consistent and coordinated approach to community engagement
  • Assist in selecting the most appropriate and effective method and level to engage the community in order to achieve the best outcome
  • Increase trust and community confidence by strengthening relationships between Council and the community.

IAP2 Public Participation Spectrum

INFORMCONSULTINVOLVECOLLABORATEEMPOWER

Public participation goal

To provide the public with balanced and objective information to assist them in understanding the problem, alternatives, opportunities and/or solutions.

To obtain public feedback on analysis, alternatives and/or decisions.

To work directly with the public throughout the process to ensure that public concerns and aspirations are consistently understood and considered.

To partner with the public in each aspect of the decision including the development of alternatives and the identification of the preferred solution.

To place final decision making in the hands of the public.

Promise to the public

We will keep you

informed.

We will keep you informed, listen to and acknowledge concerns and aspirations, and provide feedback on how public input influenced the decision.

We will work with you to ensure that your concerns and aspirations are directly reflected in the alternatives

developed and provide feedback on how public input influenced the decision.

We will look to you for advice and innovation in formulating solutions and incorporate your advice and recommendations into the decisions to the maximum extent possible.

We will implement

what you decide.

Example initiatives

Emergency management

Undertaking a survey on a playground redevelopment

Public submissions

Council Plan

Lilydale Structure Plan

Yarra Glen People’s Panel

Example methods

Website
Social Media

Advertisements

Media
Letters
Email
SMS
Phone
Newsletter
Public Notices
Videos
Publications

Surveys (pop up, online and phone)

Public meetings Online forums Written/email submissions

Exhibitions

Advisory committees

Workshops Focus groups

Deliberative polling Field trips

Advisory committees Community Summits Stakeholder meetings

Participatory budgeting Hosted conversations Deliberative panels

Community engagement enables Council to understand the needs, aspirations, concerns and ideas of the community while providing community with the opportunity to be involved in planning and decision-making. Benefits of community engagement include the ability to:

  • Build a strong evidence base for informing Council decision making
  • Listen to diverse points of view prior to making decision
  • Strengthen community’s confidence and trust in Council
  • Increase transparency in the decision-making process
  • Provide a greater understanding of, and commitment to, Council projects and initiatives
  • Identify and prevent or minimise potential risks

Beyond guiding Council planning and decision making, the community engagement process itself can benefit the community by:

  • Enhancing community connection
  • Generating a sense of positive community spirit
  • Strengthening a sense of pride in the community
  • Building community capacity with skills such as critical thinking, debate and cooperation

Community engagement should seek to connect with a diverse range of community members and stakeholders to create a balanced and inclusive engagement process.

While some of the projects we engage on might impact the whole community, other projects or decisions might impact more specific parts of our community.

Stakeholder mapping is a key part of the planning process for any community engagement activity to ensure those who are likely to be impacted by a decision or project can have input into the decision-making process.

It is also important to understand that some groups in our community may have barriers to engaging with us. We need to ensure we design engagement plans so that everyone has an opportunity to participate and provide their input.

Community engagement should occur whenever a decision is being made or a project planned which affects community members. Examples include when:

  • There are changes in strategic direction which may significantly impact the community in terms of health and wellbeing, environment, lifestyle or economy.
  • Planning and developing major capital works and infrastructure projects.
  • Introducing, discontinuing or substantially changing a service
  • There are sensitive or divisive community issues which require Council action or response.
  • Developing new, or reviewing existing, external policies, strategies and plans.
  • Considering significant alterations to a public space.

Community engagement may also need to be undertaken to meet legislative requirements. Examples include when developing the Council Plan, Local Laws or the Annual Budget

Community and stakeholders will be engaged early in our planning process. This will provide the opportunity to influence decisions by participating in a more meaningful and deliberate way. Timely engagement also enables us to identify opportunities and challenges early in the planning process and respond accordingly.

Community and stakeholders will also be given adequate time to participate in engagement initiatives. Wherever possible, engagement will take place during times most convenient to community and stakeholders, taking into consideration limitations such as working hours and holiday periods.

What constitutes enough time will depend on the complexity and scale of the engagement initiative.

When planning engagement initiatives, we will be guided by the IAP2 spectrum and adhere to our engagement principles.

Our community engagement practices will be well planned, meaningful, accessible and responsive. To achieve this, we will adhere to a clear three stage process

DESIGN + PLAN

  • Establish purpose
  • Design scope
  • Identify participants
  • Confirm levels of engagement (as per IAP2 spectrum)
  • Select most effective methods and tools

ACTION + DELIVER

  • Develop communications plan to raise awareness of, and participation in, engagement initiative
  • Confirm roles and responsibilities Launch and implement engagement
  • Collate community and stakeholder input

REVIEW + RESPOND

  • Analyse data and capture findings
  • Report back to participants

Participate in an online activity

These activities have now closed.

Contact Us

Have questions or want to learn more about a project, contact us below:

Name Communications
Phone 1300 368 333
Email mail@yarraranges.vic.gov.au